My dissertation is broadly focused on the relationship between gender and race, public opinion, and campaign strategy. A central puzzle guides this project: although women candidates often raise as much or more than men, they consistently identify fundraising as a major barrier. Whereas existing scholarship emphasizes institutional factors, such as political party dynamics and access to fundraising networks, I argue that voter-held stereotypes also play a crucial role in shaping women’s fundraising experiences and, in turn, their financial campaign strategies. Using a mixed-methods design that incorporates a series of conjoint survey experiments and elite interviews, my dissertation examines whether and how candidate race and gender interact with perceptions about campaign fundraising to inform candidate evaluations and how these evaluations may influence women candidates’ financial campaign strategies. Given the necessity of fundraising to sustain campaigns, it is crucial to understand how perceptions of candidates’ fundraising may manifest as obstacles for women’s candidacies.